Inspired Beauty Brands

About Us

We are an innovative developer and marketer of personal care products with a long standing reputation for producing high quality products and providing excellent service to our retail and distributor partners around the world.

The Company’s owned and operated brands include some of the most recognizable names in the industry including Hask®, Jhirmack®, Pure Shine®, Natural Essentials®, Lustrasilk®, Vigorol® and FDS®. In addition, the Company owns and licenses other personal care brands, including Nutra Nail® and Hair Off®, to third parties. Our brands have a strong market presence and loyal consumer base within multiple age and ethnic demographics.

We passionately support our brands by continuously introducing new, innovative products and ingredients; developing fresh, contemporary packaging and fragrances; and implementing effective marketing and promotional strategies that address our consumers' and retailers' needs.

Our products are sold worldwide including North America, South America, Europe, Africa, the Middle East and Australasia. Our retail partners include Walmart (United States, Canada & Mexico), Target, Kmart, Meijer, CVS, Rite Aid, Walgreens, Harmon, Sally Beauty,,,, Dollar General, Family Dollar, Fred Meyer, Harris Teeter, H.E. Butt Grocery, Kroger, Publix, Shoprite, Carrefour, Drug Mart, Farmers, Jean Coutu, London Drug and Primark, among others, as well as numerous independent beauty supply stores.